looking out for the
benjamins (and the thads and the lisas)

a push notification from your bank doesn't sound like a ground-breaking way for your bank to look out for you and your money, now does it?

well, just wait until you hear what our engineers at huntington bank cooked-up before they landed on the revolutionary… push notification. 

for this campaign we dove deep into the world of financial innovation, testing out some wild prototypes that, let’s just say, were a bit more… avant-garde. but after countless brainstorming sessions, a lot of coffee, and more than a few eyebrow-raising prototypes, we realized: sometimes the simplest solution is the best one. and at huntington bank, we’re always looking out for new ways to look out for you.