truly hard seltzer
take a tequilacation
have a tequilaaaaah
you’ve heard of a vacation. even the daycation. but as summer approaches, it’s time for truly to break you out of your 9-to-5 and take you on an all-new kinda ‘cation. a tequilacation.
to debut truly’s latest canned cocktail, we unveiled a whole new level of fun, whereby every day can be an out-of-office kinda vibe just by cracking open a truly tequila soda.
It’s just you, your squad, premium tequila blanco, soda water and instant vacation mode—ready to pop! oh, and a waterslide kool-aid manning into the office at your boring desk job, but let’s not sweat the details.
a getaway in a can
a truly tequila soda isn’t just a drink. it’s 0% responsibility,
100% care-free sun-soaked fun—a state of mind you can crack open anytime. and we made sure that no matter where you were in the world, the invitation to join-in was (near) impossible to miss.
because with truly tequila soda, the fastest way to vacation mode isn’t through an airport—it’s through your fridge.
out of home
&
social
&
out of home & social &
roll the credits
roll the credits
copywriter… collin smith art director… paul rice creative director… aj warren, brett beatty director… tusk production company… london alley