b unexplainable

Reebok x Cardi B Shoe Drop Campaign

all eyes on feet

in 1982, reebok DESIGNEd THE FIRST SNEAKER FOR WOMEN. MANY, MANY, MANY MOONS LATER, THEY ASKED FOR our HELP LAUNCHING THE FIRST SNEAKER FOR WOMEN SNEAKER HEADs — as designed by the one and only, cardi b.

and IF YOU’RE GOING TO drop a shoe with cardi’s SOUL right in THE SOLE, you better invite women TO step INTO her LOUD-LAUGHING, SMACK-TALKING, brash WORLDVIEW.

SAY BUH-BYE TO EMPOWERTISEMENT. AND HELLO TO ABSURDITY.

the cardi party didn’t stop there. quite literally. we ended up delivering nearly 600 assets for the cardi collection launch. HERE ARE A FEW OF MY FAVORITE feeT PICS (AND HEADLINES) FROM THE CAMPAIGN.

roll the credits

CW… Collin Smith
AD… Aisha hAKIM
acd… ryan hoercheR
CD… byron del rosario

DESIGN… RAFAELA TEIXEIRA

Director… tyler hampton
production… lumberyard productions