respect adds up

Santander Bank Pre-Roll Campaign

fine print isn’t fine

Your bank is the last place you’D expect to find respect. pretty messed up, right?

So WHEN we WERE asked to help launch Santander’s new brand positioning “Respect Adds Up,” we THREW OUT the RULE book and SHOWed OUR CUSTOMERS RESPECT IN A FEW OTHER PLACES THEY WOULDN’T EXPECT — like right before a YouTube video.

radio

Interrupting YOUR “SHREK IN THE SWAMP KARAOKE DANCE PARTY” PLAYLIST with ANOTHER DRY BANK AD is nobody’s idea of a good time. SO WE extended our campaign of respect-returning by doing the most RESPECTFUL THING POSSIBLE (NEXT TO, Y’KNOW, NOT RUNNING AN AD CAMPAIGN AT ALL).

WE cut OUR Spotify ads in half.

roll the credits

CW… Collin Smith
ad… Jason gan
cd… justin galvin, sam mullins
ecd… james bray

PRODUCTION… SWEET RICKEY