reebok x cardi b
b unexplainable
all eyes on feet
in 1982, reebok designed the first sneaker for women. man, many, man moons later, they asked for our help launching the first sneaker for women sneaker heads—as designed by the one and only, cardi b.
and if you’re going to drop a shoe with cardi’s soul right in the sole, you better invite women to step into her loud-laughing, smack-talking, brash worldview.
say buh-bye to empowertisement, and hello to absurdity.
print series
print series
roll the credits
roll the credits
copywriter… collin smith art director… aisha hakim creative director… byron del rosario, ryan hoercher design director… rafaela teixiera director… tyler hampton production company… lumberyard productions