rejoice,
the future has arrived

for the first-time in well over a year, the world was open, and folks could travel all over for the holidays (and they’d need planes, trains, and top-of-the-line intuitively designed automobiles to get there). So, as we raced towards the season of family gatherings, time-tested rituals, and the annual ambush of trope-laden sales event campaigns, audi had a unique opportunity on their hands.

to break away from the crowd and declare out with the “old,” and in with the elevated “new.”

so rather than revel in the customs of yesterday, we encouraged america’s most progressive drivers to ring in the most thrilling time of the year by gifting tomorrow’s holiday celebrations a much-need update.