kawasaki
nav the neighborhood

the good life’s
rolling through
what word would you use to describe cruising through the neighborhood in the ultimate vehicle built for fun with the family? we couldn’t think of one. and according to one sorta-exhaustive search of the merriam-webster dictionary, there isn’t one.
so when kawasaki came to us for help launching the first luxury model in the personal transport vehicle category, we did the next logical thing: we invented a word of our own. nav.
because the nav isn’t just a vehicle. it’s a new way to roll. more effortless than tooling around town in your car. and far more stylish than a golf cart. our neighborhood activity vehicle is built for joyrides, ice cream runs, those just because golden-hour cruises, and everything in-between.
roll the credits
roll the credits
copywriter… trevor larson, collin smith art director… angelia dai, paul rice creative director… aj warren, brett betty, ryan tovani director… the hudson dusters production company… greenpoint pictures