the sensible choice never felt racier

after 30 years, the m5 touring has finally arrived states-side—and it’s dead-set on making a colorful splash on the scene.

inspired by classic car advertisements of the 70s and 80s, this out-of-home campaign introduced the m5 touring to american audiences as the ultimate sports wagon, a machine that fuses blistering m-series performance with uncompromising versatility.

After all, you can’t very well get away with calling a station wagon the ultimate driving machine unless it's built for the autobahn… and your family’s costco run.